Trends

2022 Retro Desktop Notebook Calendar

Ten years ago, at this time from the beginning of the year to the end of the year, there were three things that most troubled the designers of advertising companies: annual plans, drafts, and calendars.

At that time, almost every company I served had to make a New Year’s calendar by the end of the year. For the designer, this means making at least 14 pictures-front cover, back cover, plus December. The cover is often a family portrait of the company’s products, followed by a product photo or product main screen every month for 12 months.

Of course, it’s okay to make pictures, but it’s a tedious task to typeset 12-month dates, weeks, including lunar calendars and holidays, and align every day without errors. And this is still a monthly calendar, if it’s a weekly calendar, a calendar…

If we start purely from the function of the calendar, consumers actually don’t need a calendar. So why are consumers paying? Is content. no doubt.

Consumers don’t want free advertising, but they are willing to buy paid content. This is the value of content.

 

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Alex Khoo

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